The sparrow bakery rebrand



I HAD THE OPPORTUNITY TO WORK WITH STUDIO BUTCH IN PORTLAND, OR. WHILE FREELANCING FOR THEM I WORKED ON THE REBRAND FOR THE SPARROW BAKERY LOCATED IN BEND, OR.








WE STARTED WITH CASE STUDIES TO IDENTIFY COMPETITORS AND THE THINGS THEY WANTED IN THE LOOK AND FEEL FOR THE NEW BRAND.








NEXT WE MOVED INTO MOODBOARDS.








THEN WE STARTED ON LOGOS.










FINALLY WE WORKED ON PACKAGING AND COLLATERALS.